How Genesis Bencivenga turned her father’s homemade dessert into a national brand | Shelf Life, ep. 4
Genesis Bencivenga Sr., CEO and co-founder of Lorenzo’s Frozen Pudding, took her father's banana pudding recipe from the family kitchen into national stores. See how she overcame a couple of setbacks with support from the Walgreens Top Shelf program (third time is the charm!), to leave a delicious legacy for future generations.